This post is a continuation of the material Lead generation: how to create a conversion path on the site? and is dedicated to optimizing the conversion path on the site.
Lead Generation: How to Optimize the Conversion Path on a Website
You know very well that in order to create a highly converting subscriber base that is suitable for effective work, a marketer needs to ensure a continuous flow of leads, which, in turn, is only possible when you have an array of free, but at the same time useful information for the target audience: all kinds of newsletters, webinars, e-books, White Paper, etc.
But even if you have a whole archive of interesting material senegal phone number data in stock, and the conversion path is optimized quite successfully, in most cases you will not avoid the mistakes made by Internet marketers. Such mistakes ultimately reduce the effectiveness of the actions taken already at the stage of the offer design.
Mistake 1. You didn't put your offer on the landing page
Do you think it would be professional and logical to spend a lot of time and effort on creating free content, but then carelessly post it on the site, without paying special attention to the design and without thinking about the options for original and motivating CTA elements? We think not.
However, in practice, many Internet marketers do just that, although it is quite obvious that after creating the first free product, you should properly announce it on your website.
This approach is important not only for collecting more leads. You need to understand who the consumer of your information is, what they intend to use it for, and whether they know what else you have to offer. You won’t learn anything about your customers if you simply give away information without asking for anything in return.
How to do it? It's very simple: place your offer on a landing page with a lead form, after filling it out the subscriber will get access to free information. It's reliable and completely justified, and you will get valuable information about your potential audience. In addition, with the help of a confirmation page (or a thank you page), which opens immediately after sending the entered data, you can direct the client in the conversion direction you need.