In order for the lead generation process to run smoothly and move your company forward, you need to clearly delineate the roles of those specialists who will be involved in this process.
1. Inbound marketing requires a team that is only engaged in processing inquiries from potential customers. The faster each inquiry is answered, the better.
2. The specialists who will be engaged in intelligence marketing should be engaged in market research 90% of their working time. And, perhaps, also do their "homework".
3. Customer service support will not be 100% effective unless the turkey phone number data people working in this department try to help the client achieve success. It is important not only to solve current problems, but also to do a little more.
4. Your account managers should not be burdened with anything else, otherwise they will not be able to focus on key clients and will lose profits.
In fact, no matter how brilliant your theories are about lead generation, what matters is having a team that can bring these ideas to life. In addition, it is not only the team that matters here, but also its proper organization. For example, why is it traditional to separate the sales department from the marketing department in business? This is because both sales and marketing are two huge areas that require a lot of resources. Distribution of areas of responsibility greatly reduces the tension that arises and allows for increased efficiency in both areas.
The only exceptions may be those companies where the sale of a product can be accomplished in 1-2 calls. Here, positions may overlap in one performer.
In addition, the division of duties implies the presence of career growth, . Your subordinates will work with dedication and self-sacrifice when they see a higher goal.