In an iconic scene from The Americans, Alex Baldwin's character lectures a group of real estate agents on how to do business. In his motivational (if rather crude) speech, he highlights a strategy that could be applied to conversion optimization.
This strategy is formulated very clearly: “Always be testing.”
Okay, maybe that's not exactly what the movie says, but if you're bangladesh phone number data a marketer, you've heard this "mantra" more than once. And it's no coincidence.
When it comes to conversion optimization , there is no standard approach that guarantees success. User experience or design techniques that worked great yesterday may not be effective today. The only way to evaluate a method is to try it out.
If you want to create an effective landing page, you need to test each of its elements. This fully applies to lead forms, the importance of which is often underestimated.
Split Test #1: Lead Form Placement
Just a year ago, if you were reading an article about conversion optimization, you would likely have come across the following statement: “ calls to action should be placed “above the fold”.” While many take this as an axiom, in reality, this principle does not always work. This is confirmed by a study conducted by Michael Aagaard of ContentVerve.
Below is a PPC landing page for a grocery delivery company.