unnecessary links that distract attention from the target action have been removed;
only one CTA was left, its color was changed to yellow;
the main content was placed in the area of the page that attracted the most interest (upper left corner);
The heat map clearly showed that the final version of the landing page really deserved to win. The attention of visitors was now focused on the most important area - the call to action element.
Focus on CTA
Call to Action (CTA) - Examples Taken from Practice
What else can a heat map help with?
In addition to the standard heat map, you may also find czech-republic phone number data the scrollmap tool useful. This tool can be used before split testing to generate hypotheses.
For example, the scrollmap tool can show that an important and interesting element is in an unfortunate place, which is why it is not noticed. This is especially relevant for calls to action.
If you notice that important content on your landing page is being ignored for some reason, then it’s time to change something.
Yandex Metrica provides all behavioral analysis technologies absolutely free of charge.