Marketing automation is a software- supportedmethod for acquiring new customers, retaining customers and turning existing customers into repeat buyers .
Why Marketing Automation?
Marketing automation helps to improve sales processes and generate more sales through more efficient lead generation. Marketing automation helps to systematically increase the efficiency of lead acquisition and to make lead management scalable . Software platforms and tools are used for marketing automation to collect customer data and enable 1:1 communication via web controlling and automation processes. Marketing campaigns can be planned and implemented efficiently using fixed workflows and CRM synchronization.
Marketing automation platforms that take on multiple tools and functionalities combine tasks from CRM , web analysis or user tracking , email marketing and social media marketing as well as retargeting via Facebook or Google AdWords .
This makes it possible to set up efficient and systematic australia phone number data customer relationship management. Customer relationship management is a systematic design (consolidation) of every interaction and relationship within the company, and all data from new and existing customers.
Marketing automation for lead generation and lead nurturing
Most marketing automation solutions focus on so-called lead nurturing. Lead nurturing describes the lead management process starting with a lead, such as an incoming inquiry or receipt of contact information such as an email address, up to the order. Below is a diagram from Salesworks of the lead nurturing process:
But there are also solutions that already start with content production or content publication, such as Hub-Spot or Oracle.
Below is an overview of individual marketing automation software solutions. I have tried to list the inbound marketing areas that these tools cover:
Email marketing, CRM, monitoring & controlling, lead management
Hubspot: content production, email marketing, content seeding, conversion optimization, CRM, landing pages
Oracle: Content planning, monitoring & controlling, email marketing, content seeding, lead management
email marketing, content production, content seeding, landing pages, conversion optimization, lead management
Salesforce: lead management, email marketing, CRM
Act-on: email marketing, landing pages, conversion optimization, content seeding, lead management