According to Facebook itself, a pixel is “an analytics tool that lets you measure the effectiveness of your advertising by analyzing the actions people take on your site.”
When used correctly, a pixel allows you to monitor your advertising campaigns and helps you better understand what is working and what is not. This tool gives you feedback, which in turn allows you to evaluate the situation and adjust your advertising campaign so that it works more effectively.
FB pixel
How does the FB pixel work?
Let's take two online stores as an example, say, Zara and Adidas . First, let's go to Zara's website and check out the new arrivals. Let's say we like the white top and add it to the cart.
The Facebook Pixel code runs in the background of this store and it tracks when we add a product to the cart.
Let's now go to the Adidas website and buy some instagram data sports shorts there. First, we add them to the cart. The Facebook pixel has already started monitoring here too.
The next time you check your FB feed, you'll see ads for the exact products you just added to your cart. You may have bought those items, or you may have left them in your cart.
How to delete a pixel in Facebook Ads Manager?
You can remove the Facebook pixel manually from your website code or via Facebook Ads Manager. Often, this is not enough for arbitrageurs to remove data about their domain from a banned account. The following solution is offered on forums:
First, go to the Event Manager and right-click. After that, click "Inspect Element".
check element
Then find the item called ".rn4cszh3". Uncheck it.