The XING ads contain an image that should have a resolution of at least 192×192 pixels , as well as an ad text. The ad format offers a different number of characters depending on the placement. The following graphic provides an overview:
The ads in the XING layout appear, as the name suggests, very discreetly and unobtrusively in the news on the XING homepage or in the XING iOS app .
A major disadvantage of ads in the XING layout is that you cannot create multiple ads in one campaign. A new campaign must therefore be created for each additional ad.
XING Display Advertising
XING display ads are another way to use the XING advertising network. XING display ads are managed by a marketer commissioned by XING. Self-management of campaigns is therefore not possible with this format. To use XING display ads, a minimum booking volume of €4,000 is required. The advantage over ads in the XING layout is the ability to use real advertising banners , choose additional targeting options , and exclusive control of the ad banners per page. The ads can only be booked on a CPM basis and not on a CPC basis.
Exclusive cooperations within the XING advertising network
The third option is an exclusive cooperation with XING. XING provides intensive support in campaign planning and management . However, a minimum budget of €50,000 is required . The following additional criteria must also be met:
What advertising formats are available on LinkedIn?
LinkedIn also offers advertisers different options for using the internal advertising network. A distinction can be made here between LinkedIn Ads and LinkedIn Display Ads.
LinkedIn Ads (self-booking variant)
Just like the ads in the XING layout, LinkedIn offers a self-booking option with LinkedIn Ads , where advertisers are in control of setting up the campaign and managing it themselves.
What can be advertised with LinkedIn Ads?
Basically, LinkedIn Ads offer two ways to create a campaign.
Create LinkedIn Ads
Either an external page can be advertised or pages within the LinkedIn network . Within a campaign, up to 15 ads can be created and tested against each other. It is also possible to add video files to the ad text instead of an image file .
Sponsoring content on LinkedIn
This option offers the possibility to share content via tunisia phone number data the news feed on the LinkedIn homepage. This gives companies the opportunity to keep LinkedIn members up to date with news. The fact that users can share and like the article increases the reach even further.
What targeting options do I have with LinkedIn Ads?
In addition to the targeting options that the ads in the XING layout also offer, LinkedIn Ads also offer additional targeting options that allow you to define your target group even more precisely. You also have the option of choosing the field of activity and the training center , as well as company names or group names .
Where do the ads appear on LinkedIn and what format do they have?
There are many different placements where LinkedIn ads are displayed. Ads are shown in the inbox , on the homepage , within groups , on the search results page and on profile pages . The ads require an image with at least 50x50 pixels and a maximum size of 2MB . 25 characters are available for the ad text in the headline and 75 characters in the text field .