Gmail and Yahoo are changing the rules

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Michelle Bilan este manager de marketing de produse la Tehnologii RUSH – any company’s e-commerce services partner to make digital easy, efficient, and effective in the Philippines.

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Here are the email requirements for 2024


Marketing information
In 2024, significant changes are taking place with Google exit mobile database and Yahoo in the area of ​​email authentication practices. What were once considered just “nice to do” practices have now evolved into “must-do”.

Failure to comply with these new requirements may result in your emails not reaching their intended destinations.

While Google has extended its application deadlines for sender requirements from February to April and one-click unsubscribes to June, it is vital to point out that Vibetrace has already aligned with these standards.

In the following sections, we will review the Google/Yahoo requirements that our platform has already met and provide guidance to our customers to ensure full compliance.

We are confident that these changes will improve the email experience for our customers, aligning our communication strategies with the best practices recommended by leading mailbox providers.