“During this quarter we are going to talk about digital marketing for entrepreneurs, because our goal is to attract as many people as possible who are starting a new business.”
But “Digital Marketing for Entrepreneurs” would be the main topic, from which othesubtopics such as Content Marketing, Inbound Marketing , Email Marketing, SEO, etc. emerge . This way, you will already know where to start brainstorming about titles, both for content offers and for blogs, posts for social networks, etc.
So one of the tabs should be with the topics, so you can also see that you are not talking about one whatsapp number australia topic more than another and you can achieve a balance that gives your blog the dynamism you desire.
Content offering
Defining content offers, depending on your Buyer Persona and the stage of the Buyer's Journey Stage they are in, is very important, because the success or failure of your campaign is based on this. So take the time to choose which ones you are going to use among the ones you have.
You need to consider which of these not only fit your Buyer Persona and the stage of the Buyer's Journey Stage they are in, but also help you achieve your campaign goals. If none of the ones you have meet these requirements, you'll need to create one or two (maybe three), depending on what you need to achieve.
Keywords or Keywords
You do this after doing a study of Keywords related to your campaign. Of course, at the beginning they are just for guidance and you should be constantly reviewing and adjusting them.
Remember that users are the ones who determine how many searches a word has or not, so if you do the study today and don't update it constantly, you could miss out on great opportunities.
Titles and subtitles
Based on the themes you chose when you started the campaign, it is necessary to define tentative titles for each of the blog entries that are also related to the content offers you have already defined, with your Buyer Persona and with the Buyer's Journey Stage .
This is an excellent exercise that encourages teamwork and, although at first it may seem like too much, it simplifies the work of months of campaigning. After this, you just have to sit down and write.
If you wish, you can include the article outline right away, so that if someone else writes, they will be able to see what you want the article to include, and if you write alone, you can go straight to the research when you start writing certain content.
Delivery and publication dates
These are tentative steps, but they help you organize your time and if you have a Content Marketing team, it helps you distribute the work. Also, when you start working with dates, your body gets programmed and the work starts to flow without so much stress and everyone is clear about what they have to do and when.
Editorial Calendar Platform
As you will see, making an editorial calendar is simple and the benefits it brings you are very large. There are platforms that help you organize yourself without having to make, for example, an Excel document with each of these columns, among them we can comment:
Trello
“ Trello lets you see everything about your project at a glance.” You can upload files from your computer, Google Drive, Dropbox, Box, and OneDrive, receive immediate responses, and more.