A high bounce rate can be attributed to the keyword, the landing page or the ad text. Therefore, these points should be examined for each poorly performing keyword. A common reason for a poor bounce rate in AdWords campaigns is broad match keywords, which trigger the delivery of the AdWords ad for irrelevant search queries. Therefore, you should always display the appropriate search queries as described above. If an inappropriate search query is noticed, it should be booked as an excluding keyword for the respective ad group.
Another classic reason for a bad bounce rate is an incorrect landing page or incorrect target URL . Please check!
Another reason could be promises in the ad text that are not denmark phone number data fulfilled on the landing page. For example, the items you are looking for in an online shop could be sold out. That is why regular checking of the ad texts and landing pages is part of AdWords optimization.
If these sources of error are not the case, it is best to put yourself in the searcher's shoes and go through the user's path from the search query to the landing page.
In some cases it makes sense to simply delete the keyword.
While up to now it has primarily been about regularly filtering out and optimizing keywords with poor performance, the following will be about AdWords optimizations at an advanced stage. Advanced stage because you first have to generate enough data for the following optimization steps in order to be able to make statistically valid statements.