The challenges facing belgium cell phone number list SaaS marketers in generating leads are:
You only get leads that don't progress to sales
You spend money on advertising but don't see results
I am exhausted by analog sales and customer acquisition methods
"BOXIL SaaS" solves these problems in three ways.
With "BOXIL SaaS," you can steadily acquire leads centered on comparison and consideration groups by using articles with high SEO rankings as a guide. There are about 250 categories available, so please check here for categories that match your company's services, actual costs, and use cases.
Offline lead generation methods
Offline lead acquisition, which has been widely used for some time, has the following characteristics:
Lead acquisition measures
Targeting
Lead generation
Exhibition
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Seminar
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Outdoor and transit advertising
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Telemarketing
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Direct mail
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Newspapers, magazines, etc.
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Exhibition
Trade shows are a great way to generate a lot of leads in a single day .
By letting people see the quality of your products and services firsthand and actually use them, you can expect to acquire leads that are more likely to connect with you in the future.
Also, by having other companies in the same industry participate, customers can compare their strengths and discover the appealing methods of other companies and the differences between their own companies.
Seminar
Seminars are either self-hosted or co-hosted.
In either case, you can promote your company in a more in-depth way than at an exhibition, and you can expect to gain more leads that will lead to future use.
Outdoor and transit advertising
Advertisements and videos will be displayed around town, at train stations, and inside taxis.
This advertising medium is often used to raise awareness of products and services rather than to directly acquire leads .
By posting in a location that is appropriate for your target audience, you can not only increase awareness, but also create an image such as "This is the one for XX!"
Telemarketing
Telemarketing refers to selling your company over the phone.
It's easier and requires less time per person than face-to-face sales.
Direct mail
This refers to sending information or samples of your company's products or services by mail.
If any of the people you send the email to inquire, you can get phone numbers and other information to generate leads.
Newspapers, magazines, etc.
Advertisements in newspapers and magazines have the advantage of reaching many buyers.
It is also possible to appeal to specific targets by choosing magazines based on the subscriber demographic or having flyers placed in selected locations.
Basically, it is a method used to increase awareness, but depending on how you use it, it can also directly lead to gaining leads , so make sure you use it wisely.
How to generate leads online
Due to recent changes in working styles, there is an increasing emphasis on acquiring leads online.
It has the characteristics as shown in the table below.
Lead acquisition measures
Targeting
Lead generation
Pay-per-click advertising
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Owned Media/SEO
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Social Media Advertising
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Webinars
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Use of external media
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Document distribution
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Pay-per-click advertising
This refers to text advertisements that are displayed on search results screens on search engines such as Google and Yahoo!, separate from SEO.
This method is chosen because it allows for a targeted approach, as it targets people who have actually searched for related words.
For more information, see our article on paid ads .