Purpose of BtoB advertising

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There are many different reasons for placing B2B ads.

If you do not operate it effectively and according to your purpose, you may end up wasting money, so you need to be careful.

Here, we will explain what the objectives are when placing B2B advertising, and how to set objectives to make your advertising successful.

2.1 Which step layer will your ad reach?

The process by which a customer becomes aware of a product or service and then purchases it is called the marketing funnel .



Marketing Funnel

Generally speaking, the more awareness there is, the more likely it is belgium consumer email list that more people will take the final step of purchasing and adopting the product.

In B2B advertising, the purpose of each of these four steps is very important: which demographic you want to reach with your ad?



For example, you can set advertising objectives that align with your customer's steps, such as delivering ads to potential customers who are unaware of your products or services in order to increase awareness, or delivering ads to leads in order to secure orders.



If you want to increase awareness, there's no point in advertising to customers who already know about your product or service.

The key to achieving cost-effective ad delivery is to clearly define objectives, such as which step layer you want to deliver your ad to.