Brandformance strategies include the following actions:

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rifat28dddd
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Brandformance strategies include the following actions:

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The following metrics are defined:

conversions – the number of completed target actions;
ROI – return on investment;
CPA or CPR – the cost of attracting a buyer or lead.
Brandformance
It uses combined metrics that evaluate both image and performance values. These are:

CLV – customer lifetime value;
Brand Lift – the impact of an advertising campaign on attitude towards a brand;
overall conversion and sales growth.
Strategies and Time Perspectives
Strategies for any marketing direction are a sequence of actions aimed at achieving goals.

Time perspectives are the periods during which goals must be achieved. They can be short-term (measured in months) and long-term (measured in years).

Branding
It is designed for the long term. In order to lithuania telegram data systematically strengthen the brand image, the strategy is drawn up for years to come.

Branding strategy includes:

defining the target audience;
applying company values ​​to create a positive image;
participation in events not directly aimed at sales, etc.
Performance
It uses short-term campaigns to achieve results quickly.

Strategy in performance includes the following actions:

development and improvement of advertising strategies;
Conducting A/B tests to evaluate the results of component campaigns;
offering bonuses to regular customers to stimulate purchases, etc.
Brandformance
It combines short-term and long-term action plans.


audience segmentation for an individual approach to each segment;
creating loyalty programs that increase the likelihood of repeat purchases.
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