Medical marketplaces vs Google search: which is more effective?

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At the start of the advertising campaign, we received an average of about 400 clicks to the site. The maximum number of clicks during the entire advertising period was approximately 4,000 in February 2019.
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After testing both tools, I came to the conclusion that they need to be used together, taking into account the specifics of your product or services.

At a certain stage of promoting services and products, our team realized that the amount of traffic using Google advertising tools was not what we had expected. Later, we realized: people do not go to Google search to find where to buy medicines. Not all, but many use marketplaces for this.

We expanded our search advertising campaign, increasing our own network of pharmacies. At the same time, we began to study and place prices on marketplaces. At first, there were two services, but over time, the list expanded.