How do you develop as a professional, as a marketer? Where do you get your information from, what do you read online, what channels do you watch?
I read a lot. I don't really like populist literature, light, American, in the style of a "best-selling book". Maybe, due to education or personal qualities, I am interested in fundamental books, sometimes I recommend them to my team. For example, about institutional economics, behavioral economics, namely primary sources. When you read fundamental things, you understand why this has become fashionable now and why it ultimately works. Fundamental books may not be so easy, but I draw knowledge from them, and some new directions, and some new ideas.
Returning to fundamental books and education, as a graduate of a polytechnic university, pakistan rcs data what did you learn from it? If you had the opportunity to choose your first higher education, would you change your choice?
I wouldn't change it, though, I was very lucky with my education. Although I'm always told that the Faculty of Marketing and Management is for girls. But the number of lectures on mathematics that we had, and the approach to marketing through marketing research, cluster analysis, statistical methods - it's not easy, but it's right. Even when I look at MBA programs of famous schools, I see that they also start with these approaches, so it seems to me that this is the right story. Of course, you shouldn't miss creativity. When digitalization began, somewhere in 2012, I started working at "Allo", and even then I clearly understood everything for myself, probably thanks to education.