In content marketing, prospects qualify themselves

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samiul12
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Joined: Sun Dec 22, 2024 10:48 am

In content marketing, prospects qualify themselves

Post by samiul12 »

On the other hand, the knowledge holder's own time, for example for advice, is indivisible. Anyone who - and this has already happened - invokes the principle of free of charge in order to receive a service for free simply has not understood the concept.

It is precisely here, between the divisible and the indivisible, that the line runs between the voluntary giving away of knowledge and the individual application, which must be paid for. Once you have recognized this, you will also see that the more knowledge given away becomes more valuable to the sender, the more it spreads. However, this knowledge must be of value to the recipient. After reading, watching or listening, they must gain a concrete benefit that will help them move forward.

At the same time, however, this advance payment awakens viber data the desire for the actual service, the application of knowledge to the respective individual case or to the product on offer. Once you have understood this and, above all, tried it out for yourself, you usually quickly lose your fear of being too generous. And you are then also in a position to clearly define for yourself the boundary or rather the transition between the divisible and the indivisible, i.e. the paid order.

Fear of knowledge theft?
The second fear, that the competition could use the content and do business with it, is not quite as easy to dismiss as the first. Content theft is indeed a widespread phenomenon. Some competitors appropriate the content of other publishers in order to feign expertise and then sell similar services themselves. A variation of the principle could be formulated something like this: "Give away what others know - in order to sell something that you probably can't do as well yourself."

But what would be the alternative? If you don't show what you know, you remain invisible and untraceable. You fail to put your name to your own topics. There is no better option if you want to make a good offer at a reasonable fee. In any case, someone else will not be able to use your knowledge to do what you do in practice. Even someone who knows everything you know will not be able to apply it in the same way as you.
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