7. Website Behavioral Analytics: Important Rules for PPC

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The article will be useful to specialists who work freelance or in small agencies. Why them? Often the role of these guys is not limited to advertising tools (Google Ads, Facebook Ads). It also includes the analytical part and partly the role of a marketer. Such specialists study the operation of the site, its adaptability, loading speed, usability, and so on.

The article will also be useful for project managers who communicate with the client spain rcs data and the owner of a microbusiness. Often, a microbusiness does not have its own full-time marketer, and the owner makes decisions about the company's marketing activities.


Website Behavioral Analytics: Important Rules for PPC
The author of the course "PPC Pro" , Senior PPC Specialist at Webpromo Ivan Burach talked about behavioral analytics of e-commerce projects. Using simple and clear examples, you will learn how to use data to optimize your project's investments.

Article content

Macro and micro goals. What are they and why are they needed for PPC to work?
Advertising optimization
Advertising automation
Setting microgoals
Working with additional Usability analytics
How to create a tag to work with Hotjar
8. How to pay less for Google advertising
How to pay less for Google ads
The principle of the auction and the bidding strategy, why it is important to work on quality indicators and interact with SEO and other traffic sources. From the basics of building advertising on Google to analyzing personal cases with proven tips - Ilya Sandyrev , an independent expert on Google Ads and Google Analytics, told how to pay less for advertising in search.