Where can I see the percentage of impressions received?

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the predicted CTR affects the ad rating. Under the same conditions, the rating of an ad with a high click-through rate will be better. That is, by increasing the CTR, you can attract more users to the site without additional costs;
the conversion rate (CR) increases. Ads with high click-through rates tend to bring in more real buyers. As a result,research, when CTR is doubled, CR increases by 50%.
Average CTR in Google Adsis 1.91% for search and 0.35% for the Display Network. A good CTR is 4-5% for search and 0.5-1% for the Display Network. Sometimes the CTR reaches 20-30%.

How to find out clickability?
CTR is available in reports on campaigns, ads, keywords and ad groups in Google Ads. In Yandex Direct, this indicator is available in reports on campaigns, ads, keywords and ad groups.

How to increase CTR?
Here are some tips to help you increase your click-through rate:

Please enter information in all blank lines available when placing your ads;
Include keywords in your ad titles and content, avoiding spam;
create a working unique selling proposition, don’t “spill the beans” in your advertising texts;
add any appropriate extensions, such as company address or details;
Check out different ads and choose the ones that get clicked on the most.
Percentage of impressions received
It is calculated as follows: the number of ad impressions is divided by the number of queries for which users could see them.

This metric allows you to evaluate your ad's reach. When lithuania telegram data impressions are low, it means that most people are not viewing your ad. Typically, to increase your reach, you need to increase your bid.

Google Ads collects statistics on this indicator. You can view it at the level of product/ad groups, campaigns, keywords. To see the metric values, add the column "% impressions" to the regular report on ads. The indicator will be displayed opposite each ad in a separate column.

To find out the metric values ​​in Yandex Direct, go to the "Report Wizard", select the "Position" section and group for a certain period. Then calculate the percentage of impressions yourself in special placement.

Conversion Rate (CR)
This is the percentage of visitors who completed a target action, for example, purchased a product, downloaded an app, or signed up for a meeting.