In addition to the format of presentation of educational material, it is also important to think about other points so that they are convenient for both teachers and clients:
class schedule;
frequency and duration of lessons in time;
homework assignments written in clear language and ways to check them;
additional literature or online resources that you recommend to better understand the course material;
provide for holding a final exam;
How will the issuance of documents on completion of the course take place?
When developing a product, it russia email list is important not to indulge in perfectionism. You can always make improvements to a ready-made program, but the target audience may not need the product that is ideal from your point of view. In addition, there are many similar projects on the market, so to ensure demand for your school, you need to start testing the product at the development stage. Attract a loyal audience and offer them training at your school or individual lessons on favorable terms (free of charge or in exchange for feedback). The reaction you receive will help adjust further work.
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Product packaging
Once the educational content is developed and ready, and the target audience is defined, it is time to package the product for the end consumer. The question arises: does your school need a separate website or can you get by with a landing page (a special advertising page with a description of services and a form for collecting contact information), or maybe you just need an account on a social network?
When creating your own web resource, it is important to choose a hosting, register a domain name and format it correctly. If it will be used only as an advertising platform, you can create it yourself using free constructors like Wix.ru or WordPress.
The website of an online school should contain information about the courses offered (program, prices, duration, certificate), positive customer reviews, a schedule of upcoming courses, payment terms, and contact information for feedback. The texts and illustrations on the website should be professionally done to inspire confidence in your school. Lexical and grammatical errors, low-quality photos, or an outdated design can scare off potential clients. You can write convincing texts for the website yourself or hire freelance copywriters.
Packaging of an online school for children
Source: shutterstock.com
If you plan to use a web resource for online learning as a functioning online platform, you will need to hire programmers to develop it. However, most online courses today operate on ready-made specialized platforms. They provide basic functionality, allowing each student to create a personal account, view the necessary materials, track their progress, communicate with teachers and classmates.
There are both paid and public platforms that are easy to use and have additional features such as gamification and the use of game elements in the learning process. This will make the learning process in your school less boring and more engaging.
The following platforms are popular in Russia:
Moodle is a free system with code that can be studied and modified, but users without programming experience will find it complex.
Stepik is a website and mobile application developed in Russia. Here you can create open and paid online courses, accept contributions. Directly on the website, you can analyze statistics and send electronic documents where necessary.
iSpring – offers a free 2-week trial. During this time, you get unlimited storage for course materials, the ability to gamify courses, and customize the online classes page to suit your style. After 14 days, you’ll need to pay for all of this.
Teachbase is a paid program with a 2-week trial period. But if there are no more than 5 students, it will be free.
GetCourse is a system that allows you to conduct webinars, create landing pages, mailings, and accept payments. The platform has CRM functionality and even allows you to introduce your own affiliate program.
If you want to receive payment for classes yourself, you can use the RoboKassa service and payment systems such as Yandex.Money, WebMoney, Qiwi, PayPal. But please note: often educational platforms provide the ability to accept contributions, so sometimes there is no need to introduce this system on your own website.
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