Free niches in the market – against the backdrop of the

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Let us consider specific factors (reasons, conditions of their appearance) using the example of a SWOT analysis of a clothing factory.

S (power)
Beautiful design. The real reason for its appearance is the presence of the best designer in the country on staff, who is personally acquainted with the director.
Large assortment. Because it is compiled on the basis of surveys and suggestions from the target audience on social networks.
Low price. Due to localization of production, proximity to the raw material base.
W (weakness)
High percentage of returns. Occurs due to quality claims.
Low profitability of production. High-class designers and SMM specialists require high salaries.
Weak brand recognition in the market. Customers do not know about it, because the company has hardly advertised.
Answers to the following questions will help you determine the company’s strengths and weaknesses:

how is it better (worse) than its competitors;
what customers value (criticize) it for;
are there any economic indicators that deserve high praise (criticism);
which definitely helps (hinders) the company to grow.
It is important to use the right, meaningful criteria for evaluation. If we talk about comparison with competitors, then we can compare:

financial indicators (for example, according to open cyprus telegram data financial statements, using online business verification services);
breadth of assortment;
market shares occupied.
O (opportunities)
The growing online sales channel is a global trend.
Tax incentives – adopted by regional authorities.
Opportunities in SWOT analysis are factors that must operate over a long period of time. Short-term conditions cannot be considered full-fledged opportunities.

T (threats)
Dependence on imported raw materials – few domestic suppliers.
The lack of qualified personnel is a problem that is relevant for the entire market.
Competition from cheap manufacturing from Asian countries – they also want to take the place of Western firms.
Factors for categories O and T can be: