What is SEO in entrepreneurship

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SEO is part of the DNA of any business and although it is a simple and quick task, it requires greater effort both within and outside your website.

Doing good SEO for a startup involves understanding Google and its algorithm changes, since it is the main search engine and the one that brings the most traffic.

Unfortunately, there is a very common mistake that some entrepreneurs make when trying to position their pages themselves in order to save money.

They don't realize that Google can change its algorithm about 600 times a year and it is a huge monster that must be known and mastered.

And it is not an easy task, the search engine returns more than romania consumer email list eighty thousand results per second, which is equivalent to almost seven billion per day.

A part of that big pie is reserved for your brand and the best thing is that it brings several benefits:

SEO will help you be visible and your brand will be recognized.
Your conversion will be organic.
The budget invested in advertising will decrease.
What are the 3 pillars of SEO?
As we have already mentioned, an effective SEO strategy aims to achieve the positioning of a website or blog and increase the level of potential clients and users.

Therefore, an effective SEO strategy is made up of three pillars:

On-Page SEO.
Linkbuilding.
Response to the user.
Without these means it is very difficult to generate web optimization and consequently the company will not achieve its objectives.

1.- On Page SEO. This refers to all the elements within a web page. In this case, the optimization aims to communicate to Google what type of content the page is offering, what is the method for positioning and with what keyword.

The most important elements of On-Page SEO are the following:

2.- Link Building. This involves obtaining quality external links that help to enhance the reputation and authority of a company's website.

We leave you a list of some factors that every brand must take into account for the execution of the pillar:

Anchors.
IP, Network and Origin.
Theme.
3.- User response. This is one of the key pillars for achieving success in organic traffic. In this way, a brand can get users to choose its content, stay on its page and come back another time.