Head of ORM Department Ingate

[rifat28dddd]

Open the card of any company and see how the page title is formed; perhaps the form LLC or IP is pulled up to the name.

2. Enter the company name and domain of the review site into the search engine browser. The system will give the most relevant results, among those offered you can find yours - this often happens.

3. Next, go to the company card, analyze all the information on it. Adjust the description: make it unique (check for plagiarism), add keywords. Look at how meta tags are formed (based on the company names on this site), optimize yours and send them to the moderators for replacement. Carefully place several optimized positive reviews.

2. HR review sites (reviews of employers)
We have already said that HR reputation can be singled out as a separate strategy for working within SERM, especially if there are problems with hiring employees. Even if there are no such problems, but the company has strict requirements for applicants, negative feedback from particularly sensitive and touchy candidates is inevitable.

The employer's reputation is also important for clients. A cyprus telegram data large number of negative reviews from employees can be a signal to them: "If they treat their employees badly, how will they treat me?"

Moreover, in their reviews, employees can reveal the attitude towards clients within the company. True or false - this will be sorted out by the SERM specialist and management, but such information can scare off the audience.

There are platforms in this area: there are not as many of them as in the area of ​​product or service reviews, and there are also opinion leaders among them. Such resources include: "The Truth of Employees", "About Labor", "About Work", Jobowork, TipWorker.

Marina Tokunova
40% of the world market – both consumer and personnel – is made up of the generation of conscious consumers (Z, according to various classifications, transitional YZ) – people born in 1996–2003. Their characteristic features include determination and practicality.
They easily refuse anything that irritates or offends them, they do not believe in unsubstantiated promises both in terms of work and in terms of purchases. Therefore, they value loyalty programs less and less, but their loyalty can be earned through reputation.

What should businesses do? Study the values ​​of the generation, take a relevant position and develop appropriate reputation strategies.