All about MQLs

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MQLs are the name given to qualified leads in companies. These companies usually strive to ensure that the cost per acquisition of each of these leads is as low as possible.

But this is not so relevant, because as you have read, no matter how high the price may be (even a purchase of €100), if your strategy is well orchestrated, you will get a great profit .

The crux of the matter is knowing where to find that lead , how to detect if it is your buyer persona and what strategies to follow to guide it step by step to our objective.

An example: If you have an eCommerce store selling sports switzerland consumer email list clothing and items but specialised in golf (you have more products related to this sport, of better quality and at a high price) your qualified lead is not a person who plays football or basketball, although they could buy some items on your website, but rather a true golf professional who also plays other sports to stay in shape.

Why are leads so important in the B2B world?
Companies that do business with other companies – for example, a packaging service selling to an online business or a design agency selling its services to a large marketing agency – need to research their leads thoroughly.

The reason is that in your case, finding a qualified lead can mean earnings of thousands of euros , millions in some cases.

While for a company that deals directly with the customer, the sale of a good or service will rarely exceed one thousand euros, except in exceptional cases.