Just as a company cannot not have brand ambassadors, a corporate influencer cannot not build a personal brand. Anyone who makes themselves visible for an employer is always working on personal branding at the same time. Your own specialist articles and curated content from other sources demonstrate professional interest, testify to the qualifications of the person concerned, and round out the image of the person as a specialist. This has a positive effect on the employer brand via the personal brand if it is known - even without mentioning it.
In my opinion, this area is the one that contains the least legal explosive potential, as long as – as always on the Internet – you stick to a few basic rules, such as those on permissible quoting .
The personal touch is also mandatory here
In addition, curating content only really contributes to the personal brand when it is not done without comment by simply sharing, but when the content is commented on and personally rated. Depending on forex data the platform chosen, this can and should look very different. This shows that the different stages do merge into one another and do not have to be viewed completely separately.
Challenges include constantly finding new, interesting topics and finding the time to do so. This applies both to finding interesting external content and, even more so, to writing your own specialist articles.
In principle, almost all social networks are suitable for profiling yourself professionally. Twitter, for example, makes it very easy to share links and information quickly. But you should also consider special content curation services such as Flipboard. On LinkedIn, you can not only share links and write posts, but also write longer articles or upload videos. Even story formats such as those offered by Instagram can contribute professionally to the personal brand - but here the community's demands for entertaining presentation are particularly high.
Of course, the professional profiling of corporate influencers is not limited to social networks. It can also take place in lectures, technical discussions, the corporate magazine or a personal blog. Apollo CEO Jörg Ehmer – who I also interviewed for my current book – provides a good example of the latter in his blog.