Start conversations. Ask questions and open up dialogue with your audience. Whether you share a LinkedIn post to ask about common issues in their industry or share content to spark a discussion, getting on your audience's radar is half the battle. The more you learn about your audience, the easier it is to prepare for any questions and objections that come your way.
Ask for feedback. Actively listen to your prospects during the sales process. This means taking objections and concerns seriously. If they tell you a part of your product sucks, don't argue with them. Go into full therapist mode and listen to every single juicy detail they throw on the table. The good, bad, and the ugly. This is the best way to understand your customer's needs and adapt your process to meet them from that moment in the deal.
Be responsive (but don't be a spammer). Prospects will have a lot of questions, especially if the deal is expensive. Respond quickly and always ask what else they need from you to keep the deal moving forward. But please, don't spam them. Your prospects are busy, and it may take a day or two to get back to you. Constant follow-ups are a quick way to sink a deal.
There is a caveat to the feedback point I want to touch on
I wrote a whole damn book about how important cyprus telegram data customer conversations are. They are the bread and butter of any successful company.
However, there is a caveat to adapting your sales process based on customer feedback. I know because listening to customer feedback nearly sunk Close when we started the company.
The problem?
We were asking for feedback from the people buying our software (the managers, CXOs, the bigwigs). But these folks aren't necessarily using Close Daily to close deals. In hindsight, this was really stupid. The whole reason we started Close was to get away from the archaic way the industry operated and make a product for salespeople, not managers.
Example: Make Sure You Talk to the
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