Send follow-up emails and shopping cart abandonment reminders

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During Diwali, shoppers often browse multiple websites and add items to their cart, but don’t always complete the purchase. Abandoned cart emails can serve as a gentle reminder to get them to return to your site and complete the purchase.

Why it works: Cart abandonment emails have a high open rate because they are triggered by a specific action: the customer added an item to their cart but did not complete the transaction. These emails laos phone number search act as a reminder, often prompting customers to reconsider and complete their purchase. If you include a special Diwali-related incentive in the reminder, you can further encourage them to complete the purchase.

How to implement:

Send a cart abandonment email with a festive tone, reminding the customer of the products they left behind. For example, “You’re not done shopping for Diwali yet! Finish your purchase now.”
Offer a discount code or free shipping in the reminder email to encourage the customer to return.
Follow up with an order confirmation email that continues the Diwali theme, thanking them for shopping with you and offering additional product recommendations.
Tips to optimize email delivery during Diwali
During the festive season, email inboxes are flooded with promotional offers, festive greetings, and special announcements, making it a highly competitive time for marketers. For businesses, this also means that the chances of their emails getting lost in the shuffle (or worse, being marked as spam) increase significantly. To ensure that your Diwali email marketing campaigns successfully reach your customers’ inboxes, optimizing email deliverability becomes important.