Through this example, we can see how research can help you not only tweak your product, but also stay informed so that you remain true to your brand ethos and assess whether it’s what your customers want.
Part of telling an effective brand story is communicating the problem you solve. From simple items like home storage to ethically sourced clothing, it’s important to incorporate this into your brand messaging.
Girlfriend Collective is an activewear brand that uses a sustainability angle to help market their business:
Girlfriend Collective
Girlfriend Collective offers sustainable activewear for all female body types.
Girlfriend Collective solved a problem by first identifying vietnam mobile database a gap in the market. Their founders began to realize that it was nearly impossible to find eco-friendly and ethically made women’s activewear without spending a fortune.
They solve a problem by producing ethically conscious fashion. Through a consistent social media presence and engaging stories on their about page—all of which highlight the lack of eco-friendly alternatives—Girlfriend Collective informs their audience about the problem they are solving.
Girlfriend Collective also directly addressed the issue of affordable ethical fashion with a Facebook campaign. The campaign was timed to coincide with the launch of their product, which offered free leggings to every customer willing to pay for shipping. The campaign subsequently became a key part of their brand narrative and image.