HubSpot
One of the biggest challenges we face is the tradeoff between growth and unit economics particularly churn. Many of the things we do to reduce churn come at the expense of potentially reducing our growth cameroon mobile database rate. things like requiring upfront payments, requiring customers to purchase consulting services, holding sales reps accountable for churn, etc. We are always looking for things that can give us growth without coming at the expense of lower growth. For example, product improvements are obvious — better products are easier to sell and provide more value to customers. Service promotions actually work well, too. Many of the options SaaS companies have to adjust their businesses are not only win-wins, but are still worth exploring.
The other really important thing is that companies don't try to fudge the numbers. There's a lot of pressure to fire bad customers they hurt your churn rate or exclude costs count only marketing "program" spend and not headcount. If you can get the accounting close enough to be correct, it actually frees management from having to make every single decision. If the accounting is correct, management can obsess over setting goals growth, LTV:CAC, holding people accountable to those goals, and then giving their teams autonomy to decide how to achieve them.