Either one. Multiple-choice questions can have common answers like “offer free shipping,” “provide chat service on your website,” or more, depending on where you think your brand needs improvement. This can help you get clear answers about what you should prioritize without having to sift through paragraphs of writing.
On the other hand, customer experience varies from customer to customer, and one person’s bad experience can be a catalyst for major change within an organization.
To strike a balance between the two, you can add a text box for israel mobile database customers to elaborate.
5. Name a competitor whose products or services you prefer to ours and explain why you chose them.
This question gives you two pieces of information. First, it tells you who your direct competitors are, or at least who your customers think your competitors are.
This distinction is important because your customers may be using competitors that you are currently unaware of. For example, a customer may complement your product or service by using a competitor that is located in an entirely different market.
The next piece of information this question provides is why the customer switched to your competitor. This could be because of price, features, style, etc. Whatever the reason, understanding why a customer might prefer a competitor can help you address any weaknesses that exist in your product or service.