8. Penalize the owner: If Google identifies a particular person as a spammer, it makes sense that they would take a closer look at other sites owned by that person.
9. Country Code TLD Extensions: Having a country code TLD n, .pt, a can sometimes help a site rank for that specific country… but it can limit a site’s ability to rank globally.
Page Level Factors
10. Keywords in Title Tags: Although not as important as before, title tags are still an important on-page SEO signal.
11. Start your title tag with your keyword: Title tags that start cayman islands mobile database with your keyword tend to perform better than title tags where the keyword appears at the end of the tag.
12. Keywords in description tag: Google does not use meta keywords as a direct ranking signal. However, your meta description may influence click-through rate, which is a key ranking factor.
13. Keyword Appearance in H1 Tag: The H1 tag is a “second title tag.” According to the results of a related study, Google uses your H1 tag as a secondary relevance signal in addition to your title tag:
h1 tag study
14. TF-IDF: A fancy way of saying “how often a certain word appears in a document” The more often a word appears on a page, the more likely the page is about that word. Google probably uses a sophisticated version of TF-IDF .