Internal Links
Make sure your target page has links to other relevant content throughout your site .
Build links from target pages
Map out your internal linking to ensure that any page you use as a backlink landing page includes links to similarly themed pages on your site. You’ll gain the most SEO benefit if your internal linking structure includes links to pages that:
Optimization of keywords with similar vocabulary
A related parent folder
Good authority or low bounce rate
Pages with return code 200
Better indexing
Internal links work both ways, so don’t forget to create internal links ukraine mobile database to your campaign content. For short-term campaigns, marketers sometimes create custom campaign landing pages with minimal links on the wider site.
This can cause your campaign pages to be indexed more slowly, making it harder for users to find you via search. To combat this, create an announcement-style blog post that links to your campaign target page. That way, both pages can enter an updated sitemap and submit for indexing.
Landing Page and Announcement Blog Examples
Landing Page and Announcement Blog Examples
E-A-T Optimization
As mentioned before, when people try to find your campaign destination page again, they may not remember every detail of it. However, they may remember the person who shared, created, or featured in the content. Therefore, include information about the team behind the content or campaign to establish expertise, authority, and trust for your brand and increase the impact of social sharing.