Under the global operation model, brands will display the latest clothing series, brand stories and other content on their official websites, and users can browse product details and check out outfit suggestions on the website. At the same time, on the flagship stores of e-commerce platforms, brands will carry out promotional activities such as "618" and "Double 11" according to the characteristics of the platform, such as Taobao's promotional activity rules, and provide customers with exclusive coupons and packages.
However, in terms of social media accounts, brands will regularly push norway mobile database clothing matching tutorials and new product previews on WeChat official accounts to guide users to follow official websites or e-commerce stores. On Xiaohongshu, brands will post user sharing of outfits, product reviews and other content to attract potential customers. On Douyin, brands may use live broadcasts to show how clothes look on the body, explain fabrics and design details, and guide users to place orders.
For example, offline stores can be used as pick-up points for goods purchased online. After placing an order online, users can choose to pick up the goods at a nearby store. At the same time, store staff can invite users who pick up goods in the store to become brand members, or guide them to pay attention to the brand's online channels and enjoy the same membership benefits online and offline, such as points, discounts, etc.