Social media: Instagram's new visual code

[Dimaeiya333]

Instagram has surprised us once again. This time, cyberspace has been shaken by an announcement made by the famous social network. It is a change in its algorithm that will directly affect the visual code and therefore the user's browsing experience. What is it about and how could it affect the brand's strategy?

The announcement that many were waiting for
On March 22 of this year, the social platform issued a statement announcing an important change. It is a new button called “New Posts”, which when clicked will automatically display the most recent posts from the people you follow.

Apparently, this is not a dramatic change for those who are not familiar with this network. For them, it is necessary to remember what happened a couple of years ago.

Instagram's new visual code

The change that managed to anger many users of this social media
It was in 2016 when this platform, one of the main social networks today, made one of the most important changes to its algorithm. On that occasion, the modification resulted in the following:

– Instead of prioritizing the most recent posts, this platform began showing the photos and videos with the most success, that is, the highest number of likes and views, to its millions of subscribers.

– The change angered many of them. Even some celebrities denmark mobile database used their accounts to protest the move, arguing that it was detrimental to the network's goal, which was to instantly show what users want to share with their friends and followers.

So it seems that 2018 will be the year when CEOs will reverse this decision and go back to the basics. But is this convenient for most companies? Before we answer the question, let's take another look at how the system worked.

Imagine that brand “A” started a new Instagram campaign in October 2017, which ended on December 31st, with an average of two posts per day. During that period, they observed an interesting phenomenon: half of the posts got the expected interaction, with thousands of likes and enough comments. The rest, the other 50%, fell by the wayside.

This was due to the network's algorithm, which explicitly promotes the most popular posts. These are the ones that, before this change, appeared in your followers' newsfeeds in a visible place, leaving those that the public did not respond to in second place.

This situation is misleading, since in theory, if all posts were promoted equally, each one of them would have the same chance of generating “likes”, comments and even reposts, a technique that is becoming more and more common on this social medium.



Are these changes positive for brands?
Definitely. Instagram’s new visual code will provide the opportunity for regular followers to really enjoy new and fresh content from the friends, family, celebrities and brands they follow. This will also be highly beneficial for the latter, as it will allow them to take advantage of the novelty factor – that is, to get their latest videos and photos to generate the expected attention.