Google officially launches ads in AI reports

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Google has officially launched ad serving in AI Overviews, as announced at Google Marketing Live 2024. Ads in AI Overviews are available today for mobile users in the United States. Advertisers using Shopping, Performance Max, or AI Search campaigns can start serving their ads within AI Overviews, giving them a new opportunity to reach customers even earlier in their search journey. This innovation allows brands to more effectively reach their target audience at key search moments.

Adform Summit 2024 focused on omnichannel and a cookie-free future
Are you ready for a change in the rules of the game in digital advertising? That was the question that covered this year's Adform Summit . It took place at the end of September in Spojka in Karlín, and Seznam.cz could not be missing. Individual lectures focused on the cookieless future and the possibilities of an omnichannel approach.

Google is making a major change to local services ads
Businesses must have a matching Google Business Profile to run Local Services Ads, with unverified or non-compliant profiles leading to ad suspension. This change tightens the integration of local ads and busin venezuela mobile database ess profiles, with Google positioning the Business Profile as the “source of truth” for ads. Local ads are a key tool for businesses looking to drive traffic from local search. Without a verified and accurate Google Business Profile, your ads may be suspended, which can hinder your lead generation and customer acquisition efforts. Integrating reviews into your profile also places a new emphasis on proper profile management to maintain credibility and visibility in search results.

Seznam.cz innovates the Sreality.cz portal
Advertisers now have the option of creating partially automated texts to describe properties , which are designed using artificial intelligence. On the portal, visitors also have access to relevant articles from the company's content services. Searching on the service will allow you to filter multiple types of properties at once, and the service now supports the trend of video tours more. The service's mobile application for Android OS will also be presented in a new guise. It will be launched on the market for the first time ever for iOS.

October 2024 brought a number of changes that can help businesses better adapt to the dynamic digital marketing landscape. With new options and tools being introduced, it’s important to stay informed and flexible to make the most of these opportunities. Keep an eye on these trends and adapt your marketing strategies to stay competitive and effective in your business.