When it comes to Coca Cola’s marketing strategy, everyone probably thinks of famous advertisements with unique and interesting content. However, few people realize that content marketing is the center of these campaigns. They have brought surprising results to the company’s marketing campaign.
From successful content marketing campaigns, Coca Cola's image is not just a beverage company. It is a business that always cares about the environment, health. And becomes a socially friendly organization.
What's special about Coca Cola's content marketing campaign1
Coca Cola once declared that they would lebanon cell phone number list not waste time on “normal” or even “mildly interesting” content. They would only put out the best content, creating a lot of interest. And curiosity, spreading strongly on social networks.
Jonathan Mildenhall, Vice President of Coca Cola, said that in terms of global advertising strategy, content marketing is the marketing tool aimed at doubling the company's revenue by 2020.
Three recent campaigns show Coca Cola's success with content marketing:
“How do people experience the brand?”: Coca Cola has set up special vending machines around the world. Not only do they sell carbonated soft drinks, but customers can also receive candy, flowers, prizes, etc. This program has received millions of views on Youtube.