Interested in delving into the importance

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The average rating of the review content

Recency of review content

How authentic you perceive the reviews to be when reading

The length, depth, and detail of the review content

The grammar and spelling within the review content

We have always known average rating is important to shoppers – but review content and review volume are evidently as important. Review authenticity is similarly in the same ballpark (we did another study on that topic, so don’t cover that here).

In this report, we zero in on review volume and review recency. We’ll explore the importance germany phone number list shoppers place on each factor, how they impact purchase behaviour, and what consumers expect in terms of each factor.

Glossary Review volume: The number of reviews available for any given product

Review recency: How long ago a review was written


of review authenticity for shoppers in the UK – and how brands and retailers can preserve it?

This report is based on the analysis of a survey of 3,265 consumers in the UK fielded during the month of July 2022. Here’s a closer look at who we surveyed.

The Importance & Impact of Review Recency
Review recency is a top consideration among shoppers in the UK. And, it’s a factor that has a significant impact on purchase behaviour.

Recency is a Key Consideration When Reading Reviews
Nearly all (99%) of shoppers consider when a review was written when reading this content. Many do so even more frequently.

Consumers Frequently Consider Review Recency

When reading reviews, how often do you consider when the review was written?

In addition, 97% of shoppers consider review recency to be at least somewhat important. Over half (56%) consider this factor to be very important.