And this is exactly what we are currently focusing on

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Continue testing campaigns and creative tools with AI

As we’ve mentioned, AI is having a profound impact on our industry—an industry that will continue to grow. And that’s where we come in to the topic of Google Ads Performance Max campaigns. You may have tried Performance Max last year but decided to put it on hold. Now is the time to test it again.



Some of our B2B clients struggled with Performance Max last year, especially panama mobile database in terms of lead quality. But it's a new year, and with it a new opportunity to test AI-driven ads again. Today we have more information about Performance Max. I also believe that Google is working on improving this campaign type. So it's definitely worth trying it again.

Honestly, AI campaigns are the game of the future. It definitely pays to start using them early to get the most out of these ad campaigns. And if your competition is lagging behind in this area, it creates great opportunities for you.

AI allows complete beginners to reuse and sometimes create valuable marketing assets from scratch to use in their advertising campaigns. These tools are great even for those who don’t have a lot of advertising budget.

Don't forget the classics

With all the talk about video marketing and AI, it’s easy to forget about the tried and tested strategies that have worked for you in the past and are just as important today. For example, we can emphasize incorporating trust signals into landing pages. This is something we talk about over and over again, and the rule still holds true.

Trust signals like customer testimonials can convince hesitant buyers to convert. And they’re essential if your brand isn’t already well-known. You might think this strategy is obvious.

But just last week, our new client showed us a design for his landing page that he was very proud of. The page looked great. It had compelling marketing copy and consistent branding. But something important was missing. It had no trust signals.

You can talk all day long about how great your products and services are, but that marketing strategy will never carry as much weight as the words of your customers describing their own experiences with you.