How does the TikTok algorithm work?

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The TikTok algorithm is a system that recommends videos to users based on their interests and behavior on the platform. The algorithm learns from various factors such as user interactions, video information, and device and account settings . The algorithm also uses machine learning to continuously adapt content based on user feedback.

The algorithm learns from various factors such as:

User Interaction: This includes actions that users take on india mobile database a specific video, such as watching, liking, commenting, sharing, following the creator, or skipping the video. These interactions signal to the algorithm what content the user enjoys or dislikes, and serve them more or less similar videos accordingly.
Video information: This includes metadata associated with the video, such as title, description, hashtags, sounds, filters, effects, or length. This information helps the algorithm categorize content by topic, genre, trend, or style, as well as consider the quality and originality of the video.
Device and account settings: This includes information such as language, country, device type, privacy settings, or age restrictions. This information helps the algorithm tailor content to users based on their preferences, needs, and legal requirements.
Additionally, TikTok uses machine learning to analyze user behavior and continuously adjust the content displayed based on these interactions. The TikTok algorithm works by selecting and displaying videos to users based on their behavior and preferences on the platform, thereby supporting a constant flow of interesting and engaging content.
TikTok's documentation lists three basic factors that influence the algorithm:

User interaction.
Video information: Information about the video that is displayed on the screen and information about the video that is displayed on the screen.
Device and account settings.
Factor 1: User Interaction
User interactions include actions that users take on a specific video. These interactions can be negative or positive.

Positive interactions will cause the app to show more of the same videos, and negative interactions will do the opposite. Learn more about negative actions and their impact on "What the algorithm won't show."

Positive interactions include engagement such as:

Submit a comment.
Account tracking.
I like the video.
Video viewing time.
If you, as a creator, know how TikTok's algorithm works, you know what to ask of your viewers to drive the right kind of engagement.