Which one to use?

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Bid adjustments
I used to like to use bid adjustments: set a conservative manual bid and go aggressive with bid adjustments. Bid adjustments can be used to steer budget away from or toward desired leads, giving the user maximum control. The improvements to native bid adjustments make it harder to justify using them. They are a must if you plan to run a manual campaign only.


If you trust your conversion tracking, there's no reason not to use peru mobile database native offers.

Native offers capture signals that advertisers don’t have access to and typically outperform human-driven automation.

The maximum conversion value and maximum number of conversions with the TCPA goal, and the maximum conversion value without the goal, surpassed the "manual" bidding conversion rate of 6.8%.

If you're unable to set realistic TCPA targets or don't have the ability to provide accurate conversion value data, using manual rules, bid adjustments, or scripts may be more appropriate.

Creative automation
If you ask your new professional acquaintances, most of them will say they prefer human creativity over automatically generated graphic, text, and video ads.

The human mind is supposed to be better at coming up with relevant content for key audiences. But what can go unnoticed? A large proportion of automatically generated ads come from human creativity. i.e. text, tone and images will be borrowed from the advertiser’s website, existing ads or social channels.

Creative falls into these categories:

Responsive display ads (RDA)
Responsive Search Ads (RSA)
Assets (formerly known as extensions)
PMax Ads
Dynamic Search Ads.
All PMax and responsive ads essentially follow the same goal: Take the content the advertiser provides and find the best match for that asset. As a marketer, you can choose to allow full learning or help it along by pinning creative to selected locations.

It can be tempting to pin all the assets and recreate expanded text ads. But as Optmyzr’s study shows, you’ll get higher conversion rates by allowing some freedom to learn. Visual creatives (static images and videos) are a bit more challenging.

You may receive specific brand style guidelines for which auto-generated ads may not be applicable. Make sure all creatives work with templates. If not, consider uploading a fully contained ad.

Dynamic Search Ads (DSAs) are powerful. But much of their usefulness has been absorbed into PMax. Much of their power lies in leveraging the well-thought-out nature of a website to help Google figure out which landing pages are relevant to a query.

When to use auto-generated creative?
At this point, it's not a question of "when." Most creatives have some degree of automation in place. The important decision is whether to fully delegate creative control or collaborate with a machine.

Assets – formerly known as extensions – should never be automated. That’s because you want to use them to their full potential. By highlighting valuable services and amplifying advertising messages.

Audience automation
Audiences are at the heart of PPC campaigns . And they are also the main lever available to advertisers. However, the privacy website has greatly limited which audiences you can use. Some have even been deprecated. Marketers access audiences in these ways: