Trend 3: Omnichannel experience

[Dimaeiya333]

Most customers move between different devices, so a consistent and unified experience across all touchpoints is important.

Centralizing important company information and distributing it sweden mobile database across all marketing channels is essential for a seamless omnichannel experience in 2023.

Speed ​​of change across channels builds trust with consumers. For example, information on your website should change immediately when you, as a business, decide to change your Google Business Profile or social media information.

With the release of Google Analytics 4, Google is subtly training marketers to focus on customer behavior and attribution from different channels across the entire customer journey , rather than the channel they last clicked on.

Content discovery, good website user experience, and website health will also become mandatory elements for 2023.

If information cannot be crawled and indexed, it will be unavailable to customers, rendering it useless. With the economy slowing and budget constraints, search marketers must prioritize technical SEO initiatives to deliver good results.

Trend 4: Personalization and localization
Consumers search for information based on interest, location, and other known and unknown factors. Online shoppers prefer to shop from brands with a strong local presence and consumer engagement.

We need to ensure that our global search marketing strategies are tailored to locality. Google attributes images to search engine intent, as images now account for approximately 36% of mobile screen space. As a local business, consider the following:

Answers to frequently asked questions.
Providing relevant local information and images.
Ensuring amazing omnichannel experiences for consumers.


According to local SEO expert Greg Sterling, local search remains highly strategic for Google. However, the search engine is now more focused on product search. Google will continue to develop and build product search to better compete with Amazon and leverage product search more. Retailers are the number one online advertiser, and Google wants to keep that money and grow it. We will see more local products online in real time, even from smaller retailers.

While localization is super critical, I also think personalizing information based on consumer preferences is also a must for 2023. Leveraging customer data platforms to capture preferences and create content and campaigns based on customer data is also key in this area.

Trend 5: Influencer marketing and building communities of experts
Influencer marketing is growing rapidly, even faster than social media marketing.

Savvy consumers gather information and follow the opinions of experts from influencers they trust before making a purchasing decision.

We are already seeing the success of various social channels that publish information around expert reviews/communities and interactive videos.

In 2023 it is important to:

Building an expert community of influencers.
Providing the most informative and useful content in the most interactive format possible.
Aligning various key performance indicators, such as engagement and clicks, to measure success.
Some changes to Google's SERPs are due to TikTok's popularity, including an effort to make search more visual.

Accordingly, we will see Google place more emphasis on visual content and potentially less emphasis on reviews (although not for ranking purposes). Google will intensify its recent crackdown on review fraud, which will continue to catch “innocent” reviews on its network. Local merchants will have to maintain a constant flow of Google reviews and simply be prepared to lose a certain percentage of reviews due to Google’s AI filtering.