What does a website audit include

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Technical audit:
Page loading speed (check via Google PageSpeed ​​Insights).
Availability of HTTPS protocol.
Adaptability for mobile devices.
SEO audit:
Checking meta tags (title, description, H1).
Presence of keywords on the page.
Image optimization.
Content analysis:
Checking the quality of pakistan phone number list texts: uniqueness, relevance, readability.
Relevance of information: contact details, licenses, price lists.
Competitive analysis
Identify 5-10 main competitors.
Study their websites: design, functionality, SEO parameters (for example, through Ahrefs or SEMrush).
Look at which pages are bringing them the most traffic.
Step 2. Optimizing the site for search engines
Technical optimization
Correct errors in the code. For example, through Google Search Console.
Speed ​​up loading. Use image compression, caching.
Make sure the site is secure. HTTPS protocol is required.
Content optimization
Use relevant keywords. Tools like Yandex.Wordstat or Google Keyword Planner are suitable for this.
Create separate pages for services. For example, "caries treatment", "ultrasound diagnostics".