around buying something. Sometimes, the best way to extend a customer’s journey is to continue the

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Remember, these automations need to be personalized for the customer based on their experience with your brand. For example, a generic welcome email won’t be as powerful as a welcome email that names the customer and congratulates them on the specific pair of shoes they just purchased.

And not every automation has to be focused conversation without asking for a purchase. Get creative with ways you can stay in touch with customers via automations.

Mastering Black Friday
Black Friday might be one single shopping day, but the most successful marketers chile phone number list understand it takes weeks if not months of planning to make it a success. To master Black Friday, you and your marketing team need to implement strategies before, during, and after the big day. This will ensure you maximize growth and revenue while delighting and satisfying your customers.

If you’re not sure whether your team has the right customer engagement strategies in place to succeed this Black Friday, visit our Mastering Black Friday hub page. There you’ll find plenty of content and resources — including our Power Up Your Black Friday ebook — to help you engage more customers and accelerate business outcomes this holiday season.

Of course, even the best customer engagement strategy in the world won’t succeed if you don’t have the right technology to support it. Watch this 3-minute demo to see how the Emarsys Customer Engagement Solution helps thousands of marketers across the globe deliver the personalized omnichannel experiences their customers demand — on Black Friday, and every day after.

Inspire your strategy, push your performance, and hear from top brands — join the Power to the Marketer festival.