Portfolio: what it is and how to create one

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It is not new that knowing how to “sell your fish” is one of the factors that differentiate who is successful or not. In this sense, having a portfolio becomes a basic principle for those who want to win more clients and make sales .

With that in mind, we have put together a complete guide for you to learn how to sell or work effectively with your personal marketing.

What is the portfolio?
What does the word portfolio mean? According to one of the definitions in the Michaelis dictionary, portfolio is:

Collection with advertising campaigns spain cell phone number list carried out as a reference and used in market research.”

Popularly, it can also be understood as a set of jobs offered or carried out by a company or private organization.

Generally, these collections of files, images or projects are often used in sales presentations. Therefore, it can be done for both companies and individuals.

A portfolio basically works as a “business card”, that is, it contains the most relevant information about who the company is and what it has done .

For professionals, it is a visual summary that tells who you are and what you have done along the way . Not including, of course, contacts so that interested parties come back.