4. Accessibility across platforms and devices is a must

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With automation, you don't have to type in every single name and address. The software picks the details from the list and personalizes each email.

Don't you feel warm inside when you receive a welcome message after logging into the platform? How about a birthday or special anniversary message? Such communication is quite standard and allows for the development of a template.

The same goes for things like promotions or special events. All the team has to do is adjust the information depending on what’s going on.

When choosing automation, only choose those that allow f poland mobile database or cross-platform and cross-device accessibility. This means you can use it across different browsers, operating systems, and devices.

The experience should be the same everywhere, without the need for any configuration adjustments. Imagine if customers could only open your emails on a desktop device. That means you would lose over 55% of your internet traffic that comes from mobile devices.

5. Give subscribers some control
Your marketing team will be gathering leads as standard practice. But not everyone on that list is interested in what you have to offer. Bombarding such an audience with emails can backfire.

As we mentioned, they might send emails to spam or junk. You also don't want to be bothered. Who knows, on a bad day they might leave a bad review about how pushy you are. So giving your customers a little control includes:-

Providing an easy opt-out option. Knowing the reason they want to leave is great. But don't rely on them answering long questionnaires to get them to leave.
It allows customers to choose their preferences. For example, they may be interested in only specific information.
Send sunset streams to get them to take some action, including leaving
Get feedback on the type of information they would like to receive. It provides excellent details that can help with proper segmentation. This insight will further help with customizing or personalizing communications.
6. Think about the medium of communication
Many people love video content because it’s easy to use. Marketers gravitate towards it because it increases engagement and interaction. But in the case of email marketing , you might want to go back to written content.

Keep it concise and work on communicating in a few words. Make sure the content is scannable and the salient points jump out at a glance. Yes, that means including a few subheadings and bullet points.


No one wants to watch a five-minute video when they can scan an email in less than a minute. Should you do away with video altogether? The answer is no. But consider placing a link instead of embedding the video. The recipient can choose whether to watch or not.