Felix: Recognizing and pursuing a real

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Bryan: He recognized it as an interesting idea. He liked the way that the shirt functioned. He just said, “Hey, I want to test it out and see if it works?” They have a factory that makes their dress shirts, “Would you consult with our factory and they’ll make a zipper shirt and we’ll release it?” I got paid a very small commission off of what was made. And he said, “It’ll be a good way to test out this concept and see if it works.” The only answer I could come up with was yes.

problem can get you far, is what I’m hearing from this?

Bryan: One of the reasons why it failed is that the people who were japan phone number list selling the product on the floor didn’t understand that it actually solved the problem. There was a disconnect there and a lack of context.

Felix: How did you pinpoint the things you wanted to improve from that initial run with Bloomingdale’s?

Bryan: They gave me a few samples from their production run and I was wearing them myself. I was washing them and realized that the zipper was sticky. That front plaque thing that I was talking about, there was a very soft, inner lining, which was allowing the plaque to pull back and expose the zipper while you were wearing it. Those were two things that I identified right away. Those were the two main fixes that came from Bloomingdale’s experience.

A model in a beige dress shirt by Teddy Strateford and patterned shorts in a grassy field.
Learning from mistakes made by sales associates and through various product runs, the Teddy Stratford team was able to reinvent their products. Teddy Stratford
Felix: Were these fixes made on gut instinct, or did you do some feedback research with those initial buyers?

Bryan: It was more instinctual, or what I noticed when I had the product. I wasn’t able to talk to any of their customers because they were Bloomingdale’s customers. I didn’t even think to ask them to put me in touch with someone who had purchased the shirt.