By using these types of KPIs, the focus of social media marketing is not so much on the number of followers and fans, but on the quality of the account. And that is, in my opinion, much more important than the number of followers. Ultimately, you want to attract people who are authentically interested in your brand, rather than people who come for freebies and never return or block your updates on Facebook.
It is now possible to go a step further and involve your company's target group in the KPIs. Examples:
Number of followers with the word 'design' in their bio
Number of retweets from people with 1000+ followers
Number of mentions from people with a Klout score above 40
Number of fans between 25 and 30 years old
Number of fans who also become customers
By defining these types of KPIs, social media marketing is more firmly directed towards hong kong telegram data the target group. This usually has a significant (and improving) impact on the way marketing is applied.
My main concern is that KPIs guide social media marketing efforts. Good KPIs contribute to better results. Bad KPIs lead to marketing that does not contribute to the strategic goals of the organization.