Expansion of the international market:

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Chinese companies are actively exploring the international market and increasing their brand influence overseas through participating in international exhibitions, opening overseas offices and partnerships.

According to the General Administration of Customs, the total export value of China's motorcycle tires reached US$3.5 billion in 2023, up 18% year-on-year. The main export markets include North America, Europe and the Asia-Pacific region.



II. Potential of the overseas motorcycle tire market
1. North American Market:
Market Overview: The North American market has a strong demand for high-performance motorcycle tires, especially in the US and Canada, where the motorcycle culture is deep and consumers have high georgia number data demands for quality tires. According to Statista, the motorcycle tire market size in North America is around US$800 million in 2023 and is expected to grow to US$1.2 billion by 2028, with a compound annual growth rate (CAGR) of 8.4%.
Opportunities: As Chinese brands improve quality, competitive prices gradually increase the acceptance of Chinese tires in the North American market. In the future, Chinese brands can take a larger share of the high-end product market, further improving their image reputation and product quality.
2. European market:
Market overview: The European market is focused on environmental protection and high-performance tires, and consumers are willing to pay higher prices for quality products. Germany, France, and the UK are the main consumer markets. According to Market Research Future, the motorcycle tire market size in Europe is around US$600 million in 2023 and is expected to grow to US$900 million by 2028, with a CAGR of 7.1%.
Opportunities: Chinese brands can improve the market competitiveness of their products through certification and environmental protection technologies, especially in the field of low carbon and sustainable development, to meet the needs of the European market.