Vetted influencer database across multiple platforms including Instagram, TikTok, YouTube and X (formerly Twitter), with audience demographics and smart filters.
Brand affinity engine that uses machine learning and audience psychographics to suggest influencers based on interests, audience demographics and more.
Centralized platform to manage content approvals, schedule posts and track campaign progress.
Customized views for collaborators to review content, job seekers data contribute feedback and access campaign performance summaries.
Real-time content and campaign performance metrics including conversion rate and ROI.
Historical data tracking to analyze an influencer’s past content history, quality and brand alignment. Also, see Follower verification and engagement rate analysis.
Social listening ability to monitor brand mentions and sentiment related to influencer content.
Competitor analysis insights to benchmark influencer campaigns against competitors for better market insights.
Industry trend analysis to compare performance benchmarks to similar influencers.
Most importantly, our influencer analytics tool is part of our larger suite of social media solutions. We integrate influencer marketing with social media management, aligning all the components of your larger social media strategy.
2. Upfluence
Upfluence is an influencer analytics tool that helps you find creators and measure campaign performance. It’s influencer database uses machine learning to choose the best influencers for your brand. You can find influencers, measure engagement rates and content performance and integrate influencer marketing into your broader marketing strategy.