Tips for Setting Up Customer Feedback Emails

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While the goal of most ecommerce email marketing campaigns is to encourage conversions, this isn’t the goal of customer feedback emails. Instead, the goal of these emails is to gather feedback from your customers in the form of either survey responses or online reviews. This makes open rate and click-through rate the most important metrics to track for these email campaigns.


The first email in a customer feedback email campaign should be sent out one poland phone number list week after a customer’s order has arrived.
Customer feedback emails can link to a survey form to collect feedback for your business. Consider linking to review sites to make it easy to leave feedback and steadily build social proof for your products.
8. Retain Customers With a Re-Engagement Email Series
Eventually, some subscribers may start to ignore the emails you send if they don’t find them valuable. Often, segments of subscribers aren’t even receiving your emails because their contact information is outdated.

If you notice that your open rate is starting to suffer, re-engagement or “win back” email series can help. These emails are all about understanding what drives customers to engage with your emails, confirming contact details, and reigniting the interest of your subscribers. There are many different approaches. You can offer product recommendations and discounts, ask readers to verify their email addresses if they like your content, and more.