A branded partnership post on Instagram,

[shaownhasan]

Instagram
According to their branded content policies, Instagram creators can only post branded content using the branded content tool, which applies a “Paid Partnership” label on posts, Stories, Reels and live content. This label indicates when a brand or business has influenced the content in exchange for payment or gifts. Creators must use this tool for sponsored content to maintain transparency with their followers.

A branded partnership post on Instagram, featuring the ‘paid usa student data partnership’ label, posted by user @itsviviankaye

For Instagram posts, disclosures should be placed near the start of the caption, above the “more” button, so they’re visible without additional clicks. Avoid burying the disclosure among hashtags or in a lengthy caption. For Instagram Stories, overlay the disclosure directly onto the image or video and keep it on screen long enough for viewers to read. These practices make the brand partnership instantly evident to the influencer’s audience.
posted by user @do_it_with_hewitt

TikTok
On TikTok, creators must use the platform’s “commercial content disclosure” toggle for any branded content, which automatically adds a “paid partnership” label to videos or LIVEs. This label immediately identifies the content as sponsored or part of a brand collaboration. TikTok also requires creators to obviously mention the promoted product or service in the content so viewers don’t have to check the creator’s profile or click links to understand the endorsement.

FTC guidelines recommend that video disclosures be audible, visible and placed at the start of the content. For livestreams like TikTok LIVE, it’s also best to repeat the disclosure periodically to tell any viewers who join late about the brand partnership.

A branded partnership post on TikTok, posted by user @tinekeyounger